Today, social networks are one of the main ways people search for information about hotels and accommodations. Hotels can use this information to improve services and respond to customer concerns. Social media allows hotels to connect with their customers in a more up close and personal way. It can help build loyalty and increase the chances that customers will return. If a hotel does not have a solid online presence and is not active on social media, it risks losing potential customers.
The West Plaza Hotel was inactive on the networks for a while, forgetting its clients were seeking its services. When they came to us, they presented themselves with a purpose: To be active on the networks again and be one of the preferences of people looking for hotels in the west of Barquisimeto. With this information, we implemented a strategy that included two ideas: creating quality content between videos and photography showing rooms and favorite features of hotel guests. In the same way, it works as a place for comments and reviews so that customers can share their experiences. In this way, people who constantly visit the site feel identified and tend to share or give their opinion about the places they like.
On the other hand, the tourist content is essential since it exalts the city and makes its inhabitants and outsiders feel like they want to know more about what is in Barquisimeto. At the same time, tourists will find information about the city they are traveling to.
With these two simple content ideas, 600 new people organically followed the networks in 3 months. At the same time, interactions increased by 36%, and only on Instagram we reached around 58,000 people and achieve 175,000 impressions.
The use of "Linktree" was implemented so that all people could have access to the website and our contact number. Thanks to this method, around 700 people used the links to communicate with the hotel.
Among other strategies, the profile description was improved, and new featured stories were created to show past visits, the services offered, room types, and other forms of contact. After reading all this information, do you still think that you don't need social media because of the kind of company you own?
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